June 7, 2024


Tiny articles, big solutions.

Best Practices for a Successful Digital Signage


Digital Signage is one of the most sought after medium for the new age advertisement. It grabs a good amount of attention and encourages customers to take action. There are prominently 4 main reasons to use Digital display signage for your business.

·         It’s Highly attractive, Visibility

·         It’s highly Personalized and customizable,

·         Increase brand awareness and overall sales

·         It’s versatile, Cost-Effective and better ROI

If you are planning to design and set up a Digital Signage by your own we have some tips and tricks to help you with this. In this article, we will understand some Do’s and Don’ts of Digital Signage and best practices for designing awesome digital signage ads. Implementing the right digital signage is a cost significant for a company.

1.      Choose the right Purpose

Every ad has a purpose and defining it should be your first step.  It can be specific or general. It can be either to spread awareness or to invoke a call to action from the target audience. The purpose is determined after considering factors like business objective, customer journey, budget, location. You have to start with the end-result in mind.

2.      Be Short and Simple

Customers see around 4000 to 10000 ads in a day. Less than 100 ads come to their attention span. Hence, your customer will have at maximum 2 to 3 seconds to see and comprehend your ad message. The amount of time is very less. You need to connect and engage with your audience to take your message in the first two seconds. Hence, as a common sense and universal law always apply the KISS

Principle – Keep it Short & Simple. Shorter is better.

3.      Write an Impactful Headline.

80% of your viewers will only read the headline. The headline is a very significant aspect of your advertisement. It gives purpose and reason for action. Define, redefine and refine your message to one single strong point and to one single sentence. A sentence with 7 to10 words is considered best as a headline. The message should be to the point right away in the very first time. The viewer must know what exactly they are reading and why they are reading it.

4.      Make it readable

Make the content readable. A readable copy is easy for your customers to see.  They can easily understand your message from a distance, at a glance. At an average, your ad will be seen from a distance of 5 to 10 feet. So designing your ad from this perspective will ensure the success of your ad message.

5.      Follow 3 By 5 Rule for Copy.

Write the copy with simple and concise language with a proper call to action. Follow 3 Lines X 5 Words

for your ad copy. As a best practice use THREE text lines with FIVE words in each line. In reverse use FIVE text lines with THREE words in each line. Even in reverse, it works great.

This practice will keep your ad message neat and concise. Effectiveness with clarity is the objective. Your ad copy must mention details like cost, date, time, locations, etc.

6.      Great Visual is a Must

A picture is more worth than a 1000 words. Visuals can evoke and invoke any kind of emotion or action. Visuals are an extremely powerful component of a design. Good visuals consist of various elements like Colors, Images, text, body copy in which everything syncs with the message which has to be conveyed to encourage user action. A structured visual hierarchy can facilitate your customers get the message in a logical and intuitive way in the very first time.

7.      Design as per viewing pattern

Customers often view ads based on viewing patter. These patterns are termed as Transit, Wait and Sale. When viewing your ad your customer will either be in transit or waiting or at the point of sale.

People in transit usually walk or drive on the road hence their communication with your Ad can be very short. The ideal types of message in this pattern can be event announcement, general reminders or even a call to action.

People in the waiting area have their communication often at lobbies or elevators or service desks or. Their viewing time is more which allow the advertiser to share long messages and heavy to absorb content.

People at Point of Sale have even more time to see the display signage. Different innovative ads can be used to help customers in their buying decision.

8.      Choose the perfect Call to Action

An ad without action is of no use. Display digital signage must encourage your customers to take action, no matter how small or how specific. Call to action in the ad copy ensures that the message is conveyed clearly to your audience.

9.      Choose the Right Time

Right time of ad is very important. Ads can be scheduled according to space and time allotment. Out of 24 Hrs in a day customers are more open and receptive during the peak time when they check for ads either in their devices or outside world doing various activities. Hence, the timing is very important factor to consider. In general, there are 3-time slots where you get the maximum views and responses for your ads.

10.     Continuously Monitor, Measure and Review

Digital Signage ads are very dynamic in nature. Not sure what works and what not? Then test for a day, observe what works, and make changes as per requirement and repeat. Continuous learning and experimentation in digital signage are needed when it comes to maintaining quality. This will ensure that your message always has a great impact.

Welcome to Digital Koncept,

We are an Advertising Agency located in Dubai. We have a cumulative of more than 10 years of experience in the advertisement industry. We offer comprehensive advertisement with outdoor and indoor digital signage advertising solutions in the UAE. We provide ad solutions that are customized to meet your business needs with modern techniques. We are more than happy to help with your Outdoor Digital Signage needs.

Call us today for a FREE Consultation.