If you operate a small business, chances are you already have a lot on your plate—you probably can’t afford to add another duty like producing a logo to your list (or at least one that takes up much more time than usual).
However, recognizing what makes an outstanding small company logo is critical if you want to get ahead of other entrepreneurs who could steal your concept first, so make use of the online best logo maker tool to get ahead with some ideas to start your branding effort properly.
Let’s define a few words before we begin: A logo is a sign or emblem that is used to represent a business on its packaging, website, and the items it sells.
Logos are also used as promotional tools by businesses, such as sending out mailers, putting up posters, and using them on social media. With time, they become the company identity. Think about all the products that you use on a regular basis. The mobile that you are using to read this piece or the search engine that you just used to search for this article – both these instances have brands that you can recognize just by their logo designs. That is the power of having a distinctive yet simple logo.
Let’s learn about the ten best tips for designing attractive small business logo designs.
Contents
Know Your Audience
First thing first, learn about the audience of the brand. Who is buying its products? What type of market segment does it belong to? What is the age of the people that buy those products? How tech-savvy are they? Do they believe in word-of-mouth, below-the-line marketing, digital marketing, or on-ground marketing? The better you understand the audience of the brand the better you can design its logo.
A sitting with the sales and marketing experts of the brand is the first place to get this information. Most brands usually have a brand persona available that you can use to learn more about the type of market it caters to and that way you can design a truly attractive and converting logo design faster.
Understand Color Psychology
Color psychology plays a crucial role in your logo design. If you are creating a restaurant logo design, you will rarely choose the colors green or black because they don’t signify food. Our cooked food is mostly red, orange, yellow, and colors along these lines. This is color psychology. The color you choose for signifying your product or brand should directly relate with it.
Think about car logos. Almost all car logos are either red or yellow. Why? Because they signify speed. Red color gives a sense of heat, and heat can be related to a running engine. It is an analogy for performance of the car. Take Ferrari, Bugatti, McLaren, Honda, or any other you can think of.
Good designers understand color psychology better than the owners of the brand. In fact, they help them understand how their product/brand is perceived by their customers and play around the same to create an epic logo design.
Keep Logo Simple
We all are moving towards a simple and modern world. Frivolous things make life difficult and are just too much when it comes to decision making. That’s why it is important to keep your logo designs simple as well. Simple logo designs can be printed easily on any type of marketing material. They also look attractive and help users remember the company.
Take the logo of Motorola. It is a simple logo design created with ‘M’ with tilted legs. Anyone that uses a Smartphone can easily identify the Motorola logo design because of its simplicity.
Similarly, think of Samsung. Its logo design is also really simple to mimic. The logo design has ‘SAMSUNG’ all in capital.
Both these companies have billion-dollar net worth. Yet, they keep their designs really simple. Even a 10-year old can distinguish their logo designs from others and that is what creativity is all about.
Make Most of Negative Space
It is really interesting how logos can create numerous meanings. One way to project your direction through a logo design is by using negative space properly. Even top companies use Negative space in their logo designs to project their direction.
Take the logo of NBC Channels Corporation. It is a billion-dollar company and really successful in its showbiz business.
The logo it uses shows a Peacock with open feathers. If you look at a peacock in reality, it opens its wings in the same way. The logo is simple and shows the mouth of the peacock by a wedge in one of the wings displayed within the logo design.
Another great logo design that uses Negative space properly is of FedEx Company.
- Choose Fonts that Make Sense
Another important aspect to look at when creating your business logo design is the font you choose. Your font selection can make or break your logo design. A good font should directly relate with the brand audience.
We will get back to our first analogy of cars to show how fonts play an important role in exhibiting product features.
Mercedes-Benz is known for its luxury line of vehicles. These vehicles are used by Elite of all countries and Mercedes has a targeted market. If you look at the fonts of the logo design, they give a similar aura to the users.
- Or, Hire Professional Logo Design Services
We hope you liked all the tips we have shared with you about creating interesting logo designs. If you still don’t know how to start creating a classic logo design for your brand, then you can start by hiring professional logo designers for your business.
We at Unique Logo Designers have some of the best logo design services available that you can use to get started creating your logo design. Our designers have been creating logo designs for years. They have experience in creating logos related to each industry.
To learn more about how we create logo designs for businesses, get in touch with our experts today.
Tell us about your logo design project and see how we can help you grow and scale your business with the right branding material. Contact Us Today