The world has come a long way from using Whatsapp only for texting. Small businesses are making the smart switch to messenger apps to sell their merchandise. However, once it involves marketing merchandise, individuals still continue the traditional social media apps like Facebook, Twitter, and Instagram.
With over 1.6 billion monthly active users, WhatsApp is rising as one of the best ways to increase client engagement and promote small business brands.
Why should Small Businesses use WhatsApp Marketing?
The very first reason would be, it is free. Next, WhatsApp has proven itself to be an economical survey tool. Small businesses will perform polls for their merchandise on WhatsApp group chats and acquire nearly immediate feedback.
Whatsapp permits businesses to carry out direct consultations and focus group studies. Brands may also send alerts on Whatsapp using broadcast electronic messaging options about new events and sales. After you have a loyal client base on Whatsapp, they talk about your future events, sales, and merchandise.
WhatsApp has over 70% opening rate, which suggests, your user base can straight off open WhatsApp to look at a message from you and your business. Over 90% of messages get opened within 3 seconds of being received. Small businesses with a distinct segment audience ought to use WhatsApp marketing to talk with their customers. Over 256 members can be added to your WhatsApp group, therefore it’s a good way to check with your base. Over sixty billion messages are sent on WhatsApp daily.
Also, WhatsApp Marketing supports multimedia content therefore you’ll be able to share videos, brochures, links, catalogs, audios, and any kind of business-related data by WhatsApp. It also provides real-time direct communications with your customers, staff or audiences.
Marketing methods for WhatsApp marketing:
WhatsApp marketing is straightforward. It boils down to simply interacting and engaging with your customers.
Don’t simply Sell, Advice too
There’s more to selling besides promoting and commercializing your brand. You also need to show your customers just how well you know the business too. Permit customers to contact you in private to discuss anything about the products you sell. As an example, if your small business sells homemade pickles, you’ll be able to offer them a recommendation on making pickles based on seasons. Share recipes, tips and new events happening in the city that are similar to what your product offers.
Create a brand persona on chat along with your customers:
- Build a brand persona on WhatsApp. This means getting down to the fundamentals like:
- Uploading a profile image that may draw attention and encourage the audience to interact with your brand.
- Announcing your brand USP or new offers and promotions in the about me section of your WhatsApp.
- Besides this, you’ll be able to also run campaigns on WhatsApp within your WhatsApp groups to keep customers engaged. As a small business, you’ll be able to get your customers to send pictures of them using your products. In return, you’ll be able to offer special discount offers and later acquire relevant contacts and grow your business.
Creating a good brand persona for your small businesses permit your customers to pick you first after they consider buying a product or service.
Control your WhatsApp Marketing tools wisely
In a bid to boost small businesses to use their app, WhatsApp created WhatsApp for Business, a free-to-download business app that makes it easier for your business to connect with customers.
The app is equipped to assist customers to build a business profile. You’ll be able to save time with smart electronic messaging tools that permit you to reply quickly to FAQs, new greetings and messages for when you are out of office.
Among these, you’ll be able to also use the WhatsApp business app to analyze messaging Statistics, whereby you can review straightforward metrics like the number of messages read to examine if your content is reaching. Also, with the app, customers will recognize they’re talking to a business because you may be listed as a Business Account.
Real-time Client Service
Carrying out brand follow-ups on WhatsApp rather than direct phone calls can get you 400% more response. Get one-on-one with customers about something new you’re going to launch with your brand.
When your small business offers personalized support, your client can feel more attached to your brand, more so than if you send a formal one. You are more expected to get client engagement if the support you provide to customers is prompt and competent. Customers need to feel like their responses are taken seriously, on a preference basis.