Did you know that out of all the marketing mediums, email is still the cheapest and offers the most return on investment (ROI)? The ROI of email marketing, in some cases, is around $40 for every $1 spent on emails. Given these fantastic figures, one can understand why businesses small and large alike search for email lists for sale. However, this is the crucial part; you need to realize that not all email lists are the same. Make sure that you are getting the email list from a reliable source; before we go on to explain why let us see the factors that make an email marketing campaign successful.
Target Audience Profiling for Relevant Email Leads
Making sure you have identified the characteristics of your intended individual is the starting point and needs to be done before you go after your email leads. You need to know what kind of people will be interested in your product or service and based on that, you will create a specific profile of your target audience. These can include things like age, gender, hobbies, interests, income, etc. Once you have created that profile, you are ready to go lead list shopping.
Acquiring the Targeted Email Marketing List
With your profile in mind and on paper, you can search out a targeted email marketing list from reliable companies like List Giant. It would be best if you reached out to a provider that has the files sorted out or can sort them according to your required profile. Besides that, you can use your social media accounts, as well as your website, to gather your own targeted leads as well; the process might be slower than purchasing a lead list, but the best way to go about it is to use all sources to gather leads. Some lead generation companies also provide software to manage the leads you have purchased as well as those you have acquired to ensure that they are fresh and up to date.
Identifying the Email Campaign Purpose
As we had mentioned, emails are one of the cheapest mediums to communicate, provide information and sell. You need to make sure that you have multiple campaigns with different goals, some we have listed below:
- Email campaigns to engage an audience through information, referral campaigns, special offers, gifts and prizes.
- Email campaigns to provide information regarding a product or service
- Email campaigns to sell your product or service.
- Email campaigns to gather more information.
Choose the Right Time
The importance of the correct time to launch an email campaign cannot be stressed enough. When starting a campaign, it needs to coincide with all other marketing and sale activities. Imagine informing your prospective customers about a sale that is a couple of months away? What would happen most would forget unless you send a reminder email as part of a campaign. If a particular sale is being launched, you should send out the email max 48 hours before the sale. The same thing goes for any other email campaign. It needs to be done in coordination with multiple departments. If you have an order helpline and you have just sent out a sale special and haven’t informed them, they probably will not be ready to handle the influx of calls resulting in long waiting times for customers. We are pretty sure your prospective customers will not be happy about that.
Campaign analysis is an integral part of any email marketing strategy; you need to be able to judge the effectiveness of your campaign. Different email marketing software and sites allow you to check reports and the reports from various departments such as the contact center and sales department and give you an idea as to how effective your campaign was. You can then tweak the email campaign accordingly for next and time and see if there is any improvement or even a decline. Using that data, you can adjust your campaign accordingly to get better results.