Fact is, the ultimate board game is to optimise your website for a search engine. Google alone is the pied piper who knows all of the game’s rules. Business owners, online marketers, and programmers, however, know how the pieces (their website) move across the table.
Here we learn how to successfully carry out your SEO activities and optimise your website to hit high Google’s ranking in 2020.
Analyse your website Data
Only the amount of traffic that comes to your website will not tell the whole picture, but trends start to form as different data types are collected and analyzed at the same time. Therefore, allowing you to draw conclusions. For example, if only a few people visit your website and don’t register any CTRs, it could be a lot of stress. Nonetheless, if a large number of visitors travel out without displaying any CTR, some related changes will become needed. Google Analytics tool helps with the traffic and other key data according to the needs of the users.
Google Search Console, for example, tracks essential statistics. It includes session number, number of different sessions, bounce rate, etc. You will be aware of the behavioral trend of users connecting to your website by the user behavior study.
Referral sources tell a lot about the nature of your visitors. How are people navigating to your website? And locate pages that are registering more traffic and conversions than others. The idea is to analyze the data closely and to understand the patterns.
Conduct a thorough keyword research
Once you pick a keyword, the easy days are gone. It was a piece of cake to fill it in a 500-word section and get it on the first page the next day. It’s no longer as easy as it used to be. Tools such as Google Ad Words, Ahrefs, etc. are used to find important keywords for your company or blog niche. Use such tools to locate long-tail keywords matching your customers’ intent. Try to understand why they’d be looking for common keywords and what they can expect to find on a page containing that keyword. The idea is to find some long-tail keywords fitting the needs of your particular audience segment. Users should use the keywords in all the web copies and blog content they create without stuffing unnecessarily.
Create lengthy, but valuable content
The reign of 500-word content pieces is long gone. The demand for content that is important, long and competitive is on the rise. At least 1600 words should be a great piece. Nonetheless, check the primary keyword and review the top 10 search results in the SERPs before finalizing the minimum length of your on-site posts. Obviously, when you consider any pieces about 1600 words or higher, your pieces should also follow course. Do note that the entire focus doesn’t reside on the length aspect only, but it surely gives an impression to Google that you’ve added more information or discussed the topic in detail.
Optimize for on-page SEO
SEO elements including headlines, subheadings, slugs, and meta tags on-page advise about how to customize the website when designing specific pages. Place your primary keyword in it or as near as possible in the starting paragraph beginning with the headline. The keyword will also appear in the URL slug and in at least one subheading. Ideally the keyword should be kept within 0.5 to 2.5 percent density and should not be used for the outdated approach of stuffing. Try to spread your keywords in your content piece, subheadings and alt text picture tags equally. The specialist should be able to create relevant context within the copy for each keyword. This should be done in order to help Google understand what is being talked about.
Optimize for off-page SEO
Off-page SEO, as the name suggests, is the work done to optimize your website through external mediums. Such mediums include advertising trends, guest blogging, marketing on social media and related activities to promote the product. Talking about backlinks, they make a great deal of difference in directing a significant number of users to your website. However, avoid getting links from low authority, small websites that offer little or no value at all. Rather, go for high profile, authentic sources when finding quality backlinks.
Optimize for mobile website
With more than 2.5 billion users of smartphones worldwide, users today are more inclined to use internet on their phones than desktops. Obviously, whether you run a top web design company or a small retail store next door, it doesn’t matter; you don’t want to lose a powerful chunk of your customer base holding the ability to be your core customers. Since the emergence of the mobile-first index trend, it is clear that websites that are mobile friendly have a higher chance of better ranking as compared to websites which aren’t optimized for mobile. The design you need for your company is a responsive web design. With an integrated responsive interface, you can easily download premium and free Word Press themes.
My name is Rob Smith the owner of Melbourne’s leading website design agency known by the name Digital Goldman. Rob Smith is also an entrepreneur that likes to share his thoughts with people to expand their knowledge in the upcoming digital Era.
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