Are you aware that less than one percent of people make it to the second page of search engine results? That means if you can’t get your website on that crucial first page, hardly anybody is going to find you. With more customers using online stores, these e-commerce SEO trends are essential for your online store’s ability to compete.
SEO — or search engine optimization — is the way that you make sure you wind up high on that first page to drive website traffic. But the world of SEO is constantly changing, and therefore it is important that you keep yourself updated on SEO trends.
This article will walk you through everything you need to know about how to optimize the Google algorithm in 2021.
A Well-Designed Website
The most popular way to boost SEO, no doubt, is to conduct complex keyword research, and find out exactly what your customers are Googling to find you. This is effective, as the terms people use to search are surprisingly specific.
However, there is an even easier way to improve your SEO — hire a website designer to create a beautifully designed and engaging website.
A well-designed, engaging, fun, content-filled, colorful website isn’t just a vehicle for keywords. It is also more likely to keep potential clients engaged than a boring old standard website. More engagement means more time spent exploring the pages of your website — Google’s algorithm likes that.
When Google’s algorithm looks to see which websites they are going to put at the top of search engine results, one of the things they look at is time spent on each website. Websites that people spend more time are more likely to be featured since they are more likely to provide Google users a more enjoyable experience.
When you hire any great SEO service — say an SEO writing service — you don’t just gain the advantage of keywords. You also creating content that your clients are likely to engage with and enjoy.
The internet is no longer just a computer thing. With smartphones in millions of hands, you need to make sure you optimize your website for not just computer visitors, but mobile visitors as well.
You might not be aware of it, but websites designed for only computer users are often hard to navigate on a phone. Phone users must scroll through pages that should occupy their complete field of vision since the scale of their gone is much smaller.
Therefore, most website creation programs offer options for creating a mobile site as well. It allows you to scale everything down for your friends who might be trying to check out your company from their computer.
Once again, Google will reward you if your users stay around on your website for long periods of time. Your mobile users aren’t going to stick around if your website clearly is not designed for them.
You should also consider the way that people search when they’re on their phones. The metagame of SEO in 2021 is how do people search under different circumstances? Will they abbreviate more when they’re on the go?
Similar to this is. . .
Voice Search Optimization
While it’s not quite conclusive whether or not people search differently when they’re on their phones, they certainly do search differently when they’re not typing.
Though we type the same words that we say, speech and text have two completely different intellectual styles, different ways of interacting with our brains. When we say we want something, we use different language from when we type that we want the same thing.
Believe it or not, when we speak, we actually search with more words — AKA, long-tail keywords. (Sidenote, are you aware that long-tail keywords have a higher clickthrough rate?)
This is because when we type, when tend to care more about our economy of language. When we speak, however, we use our “natural” voice, and more words fall out of our mouths.
We are not saying all of your keywords need to be full sentences. However, if you want to gain some new customers who search with their voices, you’re going to need to use some longer keywords.
To optimize this function, you should also make use of short-form content. Voice searches are supposed to be done quickly; the results are given out loud by people’s phones, so they aren’t going to read long pages. Create some short-form long-keyword-focused content and you’ll optimize your vocal SEO.
In the past, being the big dog in the SEO race was all about muscularity. You wanted to have the wildest content, most engaging posts, highest keyword count, to cover the widest scope possible. However, SEO in 2021 is more about brains than brawn.
These days more revenue is coming in through digital advertising than it is from in-person advertising. Attention is going online. If you want to capture attention away from your competitors, you are going to have to think.
The best way to do this is to run analytics. If you find that you and your competitor are fighting over the same keywords, stop and think a bit.
Conventional wisdom tells you to blast out as much content as you can to beat them at this keyword. However, it may be more tactical to let your competitor have that keyword and to focus on other keywords instead.
When you do more analysis, you give yourself more options for conquering.
Understand Important SEO Trends
SEO — just like anything else — is constantly evolving, and if you own an e-commerce store, then you need to be using SEO to stand out. You need to make sure you keep up to date on the most important SEO trends, so you don’t let your competitors get ahead of you.
Some of the most important trends in 2021 are a better-designed website, mobile SEO, voice search optimization, and detailed analysis. All of these trends suggest that SEO is developing into a more complex field.