User experience has now become the priority of search engine optimization. SEO experts also focus on offering the best user experience to website visitors. SEO has now become way beyond optimising your page title and keywords. Website loading speed, usability and quality content are also important parts of search engine optimization.
We can say that SEO services is a group of members that need to work together to get the desired results. This article will highlight the areas where your SEO and user experience meet and how you can work upon it to offer the best UX to your visitors. Combining search engine optimization and UX will provide you with the most effective promotion, and failure to combine SEO with UX will cost your website engagement and ranking.
Google algorithms are now prioritising user experience more than ever, and it is also becoming an important ranking factor that every SEO professional needs to pay attention to. Best user experience begins with responsive website designs and enhanced features so, if you want to attract more and more users and convert them into potential leads, you need to work from base. i.e. A User-friendly website.
So, what are the practical SEO techniques to boost your search engine ranking and website design? Read further to know in detail!
Tips to Boost ranking and UX experience of your website
User experience is about offering the best online search experience by providing easy navigation, quality content, a fast loading site, easy payment procedure, responsive design, etc. To improve all these factors, you to understand the Google algorithm first:
- Google prioritises fast-loading sites and shows them on top when a user enters a keyword into the search bar.
- Quality content is the most critical factor that Google considers while ranking any site on search engines.
- Fast loading sites increase user experience and make users spend more time on the site, positively affecting the engagement rate.
- 65% of total internet searches are placed by mobile devices. Google prioritises those sites on search engines that are highly responsive to almost all devices, including mobile, tablets, desktops, etc.
- If your user finds difficulty navigating your website, he will visit your site immediately, leading to a high bounce rate and lower search engine rankings.
How to optimise your site for a better user experience?
- Optimise site loading speed
In order to grab the attention of first-time visitors on your site and make them stay for longer, you need to focus on three essential factors: site loading speed, relevant website design, and clear message delivery.
Study analytics to know how your website is doing online and how visitors perceive your website. Website analytics give you a clear idea of your website weaknesses and strengths. You can also check out metrics to analyse your website bounce rate. If users immediately leave the site without taking any actions on your site may result in a higher bounce rate, which means a negative impact on website ranking. To improve user experience and drive traffic, work on website loading time. Fast loading websites always attract new visitors and boost conversions. So, it would be best if you considered the following factors:
- Optimise website title tags
- Upload high quality optimised images
- Check website speed on desktop and mobile version
- Choose an easy and simple website design
- Use only necessary SEO plugins on your site
- The context of your content
Content plays a crucial role in attracting new visitors and improving the user experience. Visitors always read content to know about your business and get informed about your products and services. And not only provide information, but it should also meet the needs of customers as best as possible.
Let’s say if a user wants to know more about your product and you’re not offering enough information, they will leave your site. But you can turn the game into your favour by providing high-quality, appealing content so that your user will find all the information which they are looking for on your website. This will increase your website engagement and make your website user friendly. Quality content should target the emotions of readers and encourage them to take action.
- Mobile experience
Optimising your website for a mobile version will not only help gather mobile users but also impact your site ranking. Optimising websites for mobile devices is not so easy. You need to work on-site speed, content, friendly design with easy navigation and most importantly it should adapt the mobile screens too. It does not mean including everything you have. You should include very specific but the most relevant elements in the mobile version. Keep in mind the design of the header and footer should be easy to read, buttons, tabs and menus located at the right place, content should be readable, banners and images meant to deliver the right message etc.
After analysing all these factors, we have come to the conclusion that SEO and UX overlap in many areas. And the ultimate goal of practising search engine optimisation is to provide the best user experience. So it’s fair to say that if you want to increase your user experience, you need to optimise your website with almost all of the optimization strategies. And implementing both together can turn the game in your favour.
Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne.
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