Websites help businesses and brands establish an online presence. They’re digital visual illustrations of what the company represents. Visitors get firsthand information about how the business started, the brands and products offered, and updates and developments.
Companies also use their websites to reach out to more consumers; to expand their market. Most businesses track their leads by monitoring website visits and visitors’ browsing behavior. Sites have a significant impact on the overall performance of the companies they represent.
However, having a website does not guarantee businesses’ financial success. There are numerous factors involved, the most important of which is access to the right web design skills and tools. Even if a website has thousands of visitors, if these do not convert to sales, the numbers won’t matter. The best solution for this is creating a web design that drives sales to the company.
Here are web design tricks you can use for your business website.
Create a professional and uncluttered UI (User Interface) and an excellent UX (User Experience)
Business websites with unprofessional UI turn off visitors. Some sites look like personal blogs, and some are too heavy and cluttered with videos and images. Websites like these make navigating through the site a challenge, which means they fail to provide a good user experience.
Professional, uncluttered, easy-to-navigate UI is what your business needs. Focus on web design that has the customer in mind. Imagine yourself going inside a brick-and-mortar shop with a spacious aisle, organized store shelves, and clean surroundings that make it easy for you to find what you need. That is how your website’s UI and UX should be.
Create relevant and engaging content
It is not enough for a website to show visitors how the company started and what its brands or products are and where they can purchase these. Details like these won’t be enough to keep visitors glued to the site. Websites need exciting and engaging content. Visitors want to feel that your brand is for them; they need to identify with your products.
Keep in mind that your content should also be relevant. You can’t fill your website with videos showing children playing in the park if your brand is for singles looking for possible lifetime partners. Instead, come up with success stories featuring your clients, and you’re guaranteed to get enthusiastic feedback from visitors. Find time to study your market and create content specifically targeted to them.
Don’t forget to add variety to your content. Work with blog posts, videos, photo stories, infographics, and interactive materials. Visitors like to see something new every time they visit your website.
Also, avoid creating content that sounds like a sales pitch.
Create a website with a clean and simple design
Websites should be easy to navigate, particularly for those who are not technically-inclined. Homepages shouldn’t confuse users. The pages should load right away. Web designers know all these, which is why they advise businesses to choose a clean and simple design.
Simple does not necessarily mean bland or outdated. There are a lot of simple-designed websites that look fresh and modern. Their content is appropriately aligned, typography is clear and simple, and there are no distractions on the homepage. The focus is on what the visitors need and what the company offers. Any extra and unnecessary content makes the website misleading and confusing.
Create a mobile-responsive website
Most consumers prefer browsing on their smartphones, and many like to do their shopping online. Businesses that have not integrated mobile technology lose a lot of sales month after month. Don’t allow this to happen to your company. If you want to convert your leads to profits, ask your web designer to create a mobile-responsive business website.
Make sure that your website is responsive and compatible with different device types, including smartphones, laptops, and tablets.
Create a website that has an optimized landing page
A strong, interesting, and engaging landing page is essential. Your visitors deserve to know what benefits await them once they purchase your product. What should they expect from the company? Can your product provide the solution they need? What makes your brand different from others they’ve already tried? These are all relevant questions that visitors should find the answers to on the landing page.
Have your web designer optimize your landing page so that visitors will click on that form or call-to-action button.
It’s also vital to remember that the simpler the form is, the more convenient it is for your visitors.
Create a website with a call-to-action button
A call-to-action button encourages visitors to purchase. It converts leads to sales. Therefore, ensuring the proper placement of the CTA buttons is essential. You and your web designer should agree on which areas are ideal. Make sure that they stand out, and that visitors can easily see and access the buttons. Creativity also plays a vital role in engaging users. Visually appealing CTAs attract a lot of attention.
Keep in mind that call-to-action buttons have a significant impact on conversion efficiency and effectiveness. Place them on different pages. Carefully choose where they link to, and use action words like “subscribe now,” “download now,” “learn more,” “buy now,” or “register here.”
Create a website that has a blog page
One of the things visitors look for in a website is a blog page. Regularly posting blogs on your website gives visitors the impression that you are an authority in your industry. Likewise, it helps make your website more visible online, which is essential in bringing in leads that convert.
Also, people like reading stories. They identify with whoever the characters are in the blog. They put themselves in the shoes of the writer. This inclusive atmosphere is what visitors want in a website – the feeling that they belong.
Find time to connect with your customers
The best technique for creating a website that delivers is to talk to your customers and find out what they want. Regularly communicating with your clients and prospects is essential if you want to know what’s best for them.
There are many communication channels to choose from – social media, email, and even webinars.
These web design tricks will drive sales to your business, but only if you find a professional and well-trained designer who can help you put all these into action.