Survey after survey, consumers are making it clear that they are increasingly using technology to perform every possible activity, from buying products to booking experiences to playing sports. Digital Trends in the digital world continue to move at a dizzying pace in 2022. Therefore, we must be 100% attentive to all changes, no matter how small they seem. Marketing is no longer about persuading people to buy one of your brands. It’s about creating memorable experiences that will keep people coming back.
Every company that wants to maintain its place in the market and succeed must constantly adapt to the rapidly changing world and consumers. It applies to companies with extensive experience and a trustworthy reputation, such as https://www.paperhelp.org/, and small companies too.
Contents
Chatbots
A chatbot is a program that imitates human dialogues through voice controls, text chats, or both. The chatbot uses artificial intelligence (AI) that can be integrated and used through any significant messaging application.
Businesses can use chatbots on Facebook Messenger or as virtual assistants. An example of the latter is Amazon’s Alexa, which is why they are considered trends in the digital world.
Why have they considered trends in the digital world?
Devin Johnson, CEO of Kennected, points out that technology based on artificial intelligence is becoming a very profitable marketing strategy. He also explains that, by 2024, the global chatbot market will be worth more than $1.3 trillion (Destination CRM, 2021).
This is because, according to Johnson, many consumers today prefer to use chatbots to get answers to simple questions.
Artificial intelligence (AI)
AI marketing is one of those trends in the digital world that works to improve the customer journey. AI can also be used to boost the return on investment (ROI) of commerce campaigns.
It can be used to automate processes that were once dependent on humans on a larger scale. Other possible applications for artificial intelligence marketing include:
- Content generation
- PPC ads
- Even web design
Why is it considered among the trends in the digital world?
It is claimed that, by 2035, AI will have the ability to improve productivity by 40%. Therefore, its implementation is vital (Great Learning, 2021).
Undoubtedly, as one of the trends in the digital world, this technology can collect, analyze and help make decisions based on data very quickly. It is not for nothing that it is used by most of the business giants, including:
- Amazon
- Netflix
- Spotify
Programmatic advertising
Programmatic advertising is the procedure of automatically buying and selling digital advertising space. Before programmatic advertising, you had to order, configure, and report on your ads manually.
The brands and distributors use the demand-side platform (DSP) to determine the impressions and prices to buy. Publishers also use supply-side platforms (SSPs) to sell advertising space to brands. This form of marketing eliminates the need for advertisers to spend money to serve ads to poor-quality leads.
Why is it one of the trends in the digital world?
The programmatic industry is projected to spend $ 98 billion on advertising by 2021. According to the Zenith report (What’s New in Publishing, 2021) quoted by the IAB, this represents 68% of digital media advertising.
Companies of all sizes, tiny businesses, are in high demand for targeted data-driven strategies. And programmatic advertising drives them!
Influencer marketing
Influencer marketing is considered a hybrid, old and new, digital marketing tool. Incorporate influencer support ideas and place them in marketing campaigns that promote and create valuable content to your brand.
Influencer marketing is the fastest-growing channel in digital marketing.
Instagram is currently ranked 6th in influencing consumer purchasing decisions (HubSpot, 2021). In other words, today’s consumers are looking for genuine endorsements from everyday people.
Why is it one of the trends in the digital world?
Influencer marketing is expected to grow to $ 13.8 trillion by 2021. Currently, content marketing is so well established that 59% of marketers have a separate budget (Influencer Marketing Hub, 2021).
WhatsApp marketing
Using free messaging apps as an advertising tool is relatively new. However, it is growing in popularity and is considered one of the trends in the digital world as more marketers and consumers interact with WhatsApp.
With billions of consumers using WhatsApp several times a day, businesses should consider it a new channel to communicate with their customers. Most customers are more likely to remain loyal and buy with a brand they communicate with directly.
Why is it considered among the trends in the digital world?
WhatsApp’s latest statistics show that nearly two billion users access the messaging app every month (Statista, 2021).
Marketers have noticed the unstoppable popularity of this messaging app and have started using it as a way to reach their audiences. At the same time, the same application offers them exciting tools to take advantage of its use in its Business category.
Geofencing
Geofencing is one of the trends in the digital world that uses location-based services. This service is provided through an application or other software program that uses radio frequency identification (RFID). It likewise uses GPS, wifi, and mobile data to trigger targeted marketing action.
These include:
Text messaging.
Various types of social media content, including advertising, email, or app notifications.
This strategy works by allowing you to target people as they physically approach your business and send them irresistible offers to get them inside. Shoppers are much more likely to visit a nearby store that offers coupons than one that doesn’t.
Why is it considered one of the trends in the digital world?
Market Research Future (2021) analyzed that geofencing can help improve customer interaction. Undoubtedly, this is one of the useful trends in digital marketing and is becoming more popular. Global geofences are expected to grow by approximately $ 2,387 million by 2023.
Today we had the opportunity to review only six of the most important digital trends in 2021. And in all of them, we find that the future of digital marketing is full of challenges. With the constant development of technology, digital marketing is leaping forward. Therefore, anyone looking for growth opportunities should be on the verge of discovering this fantastic tool below.