Email nets one of the highest ROIs for a business. The reason may be due to the fact that people use email more than other platforms. Even in this age where we can’t live without social media, email seems to both king and queen. 85% of adult internet users in the US use email. Compared to email search engines and social media seem small potatoes. And here’s how you can do that from scratch.
How to Start an Email Marketing Campaign From Scratch
There are a million different ways to start an email marketing campaign. Here are the three main steps.
Step 1: Set Your Goals
Before you create your campaign, think about your goals. What do you want to accomplish with your campaign? This will vary depending on your goals. For example, if you’re marketing a single product, you might know you want your customers to buy that product or contact your customer service team. If you’re marketing multiple-products, in which you’re managing multiple relationships, you might be able to see your marketing campaign for a specific number of touchpoints. Ensure you have clarity with regards to what you want to achieve with each of these touchpoints?
Step 2: Define Your Audience
In this step, you’ll define who is on your list of leads. What are their ages, locations, and other demographic factors? What are their interests? What are their previous purchasing styles? What do they do for fun? What do they do for work? What do they prefer to watch on TV? What do they like to do to eat and drink? What kind of competencies do they have? What do they do when they’re out in public? What do they do before work? Who do they hang out with on social media? What do they do before bed? What’s their favorite flavor of chocolate (if you’re selling chocolates or chocolate flavored items)? What interests do they have?
Step 3: Create Your Campaign
With the information in the step 2, you can now create your lead generation campaign. You’ll start with the typical elements of a campaign: landing page, email, and video. Brand all these elements and tie them together with a custom logo. You’ll start with the most common lead generation tactics, the positions of your brand, and the offer that you’re creating for your audience.
That’s the step-by-step communications process.
Step 4: Create Your Email Newsletter
How to Create an Email Newsletter?
If you’re launching a new campaign, you’ll need a newsletter. A newsletter is a series of emails you send subscribers who signed up using the sign-up form. You’ll set everything aside for the first time—the form, the subject line, the email sign-up form. Next, you’ll set up the initial email. That’s the first email you’ll send to your audience. To deliver these emails in the right manner you need a good email service provider.
The first email you’ll send will be from you, so you want it to be well-designed with eye-catching design. Brand it. Finally with a tool like Visme, create great graphics to include in your newsletters and make them appealing.
Talk about topics your audience finds interesting. You may set it up to send a message to your entire list or just one subset of your audience. Whatever you decide, make it clear to your audience what they will receive.
Step 5: Create Your Campaign
How to Create Your Campaign
At this point, you can set up, launch, and measure your campaign. You can also decide what you’ll do with the campaign. Will you use it to drive traffic to your website? Will you use it to drive sales to your website? Is there any other delivery you’ll use? If so, when will it end? You could also set up a recurring’ campaign to be sent out. Be clear with the goals you have with your campaign and then it’s easier to achieve those goals.
Step 6: Measure Results
At this point, you’re ready to see if your campaign succeeded. You’ll see some numbers on your dashboard. You can view these numbers at any time from the campaign manager. Here’s how to view your results, starting at the campaign level:
Concluding thoughts
So that’s the barebone details of launching a successful email campaign and generating a high ROI from it. To sum up: Step 1: Determine the goal of your campaign. Make it measurable
Step 2: Ensure that you understand the customer’s problems from the very beginning—begin with a problem you’re facing, and then transition to the solution in your product.
With these in sight you will have a great email campaign.
George blogs at thinkingne.com a site he set up to share cutting edge insights.