Life in the age of information is heavily dictated by the safety and structural integrity of online social platforms. However, creating a digital space without flaws is nearly impossible. One of the most polarizing aspects of the web is how online communication handles real user identity. While social media networks require you to use authentic information that may need to be verified with legal documents, the internet is still overwhelmed with tons of fake accounts.
Multi-accounting is a unique problem in the modern world. While the percentage of social interactions on the web only keeps growing, the sheer existence of fake accounts can be dangerous to other users. They are constantly linked to various cybercrimes and fraudulent activities, and the platforms that do not take extreme measures to stop them can quickly turn into digital ghost towns.
Unfortunately, despite the growing distrust and anger towards harmful cases of multi-accounting, there seems to be no solution that would end this problem for good. At best, it can be minimized to a point where these interactions become rare inconveniences that only hurt the most gullible web surfers.
One of the emerging solutions to mitigate the damage of multi-accounting is proxy servers, particularly rotating residential proxies. Mostly known as effective tools for hiding your identity online, their incredible flexibility helps social platform owners find fake accounts. With a reverse configuration, rotating residential proxies provide an additional layer of security that helps detect multi-accounting a lot faster.
In this article, we will explain the basic principles concerning the multi-accounting issue, as well as applicable solutions empowered by rotating residential proxies. Keep reading to learn how proxies work and how they can help websites prevent the spread of fake accounts.
Proxy Server Basics
Proxy servers work as middlemen stations that link up with your web connection to relocate your internet access point. The location of your data packets depends on your public IP address – a network identity given to you by an Internet Service Provider (ISP). For example, every time you establish a connection with one of Google’s web servers
Many web privacy enthusiasts believe that a public IP address reveals too much private data about your connection. The same rules apply to social platform owners who do not want to reveal the IP address of their web servers to avoid potential cyberattacks. However, both parties can take matters into their own hands by changing the access point and masking their original connection with proxy servers. With a proxy connection, data packets no longer take the fastest possible route and take a slight detour to the intermediary server, where the packets receive a new identity and all the information attached to it.
If you have a competent proxy provider by your side, you can do more than mask your connection. Simply pick the server that suits your needs the most, and you will gain access to the internet as if you were a visitor from that region.
Now that we know the basic principles of proxies, let’s take a look at what makes residential proxy servers so special. Aside from residential IPs, there are two main types of servers – datacenter and mobile proxies. They get their IPs from dedicated data centers and cellular networks. Data center addresses do not provide the necessary level of privacy because they are not tied to internet service providers. Mobile proxies are too expensive for the level of performance they offer. Residential proxies have the best blend of required benefits for detecting multi-accounting.
How to Enhance Security with Residential Proxies
Thanks to a reverse proxy setup, modern businesses can create multiple access points to their website to balance the load and catch suspicious connections. For example, by splitting the access to the main site across different regions, you gain more insight into where the connection is coming from and then track similar patterns and irregularities from other visitors.
By decentralizing the connection to the site, you can take a more proactive stance on potentially fraudulent activities. Fortunately, most scammers do not put much effort into maintaining a believable disguise for multi-accounting efforts, therefore setting up an algorithm that blocks or restricts suspicious IPs is already a step in the right direction.
Summary
The practice of creating and automating fake accounts is one of the hardest problems to solve on social platforms. Some owners add extra identification and verification steps to only let in real users, but even on well-managed sites the problem never fades away. However, with effective internet privacy tools, we can minimize the damage of fraudulent bot activities and set up protections that boost the safety and integrity of a managed platform. If you are hesitant to try proxy services for yourself, we strongly recommend testing the service with available free trial and money-back guarantee deals, as their immense benefits will aid you in tons of business-related use cases, not just the fight against multi-accounting.