April 21, 2024


Tiny articles, big solutions.

Importance of Website in Digital Marketing: Things to Consider


A company’s website is one of the most pivotal tools in digital marketing today. A well-made and maintained website can put you ahead in the race of online marketing, meanwhile elevating your reputation as a business and brand. Additionally, a customized web design proves great in generating leads and turning prospects into customers very quickly. Moreover, it enhances a company’s professional outreach while improving their customer services by providing a friendly and responsive web experience.

However, some of the most important aspects of such websites including catchy colour schemes, impeccable core programming and responsive design. Not only do these benefit a company in more than one ways, it also raises their business standards.

What Is Responsive Web Design?

The base concept for a responsive website was around since the beginning of internet. However, in the midst of 2000s, the usage of mobile devices picked up pace and developers were scratching their heads to find solutions. Which became the top solution? A responsive web design that adapts according to a device and caters to most mobile devices available.


In the beginning, terms like fluid and flexible were thrown around and people sounded like broken records. However, they were not exaggerations but they were not the right term either. In 2010, Ethan Marcotte, a renowned developer, wrote an essay, which gave birth to the term “Responsive web design”.

Important Aspects Of A Responsive Web

A responsive web design in other words is a website that adapts according to the platform or device. However, what are their important elements? And how do developers achieve this? Here are some of the chief ingredients in of a responsive website.

1.    Fluid Grid System

Fluid grids or website grid system is a scale that adapts according to the screen size of a visitor. Compared to a fixed layout that may appear the same on a desktop as on a computer, fluid grid design proves great in adaptability. In addition, industry professionals may refer to it as “liquid layouts”, referring to its enormous flexible nature.

In this aspect, professional developers and designers appropriately divide the width with equal proportions. This is achieved through making it adaptable to the total width of a page, which may be wider in desktop computers and much straighter and cramped up in mobile phones.


2.    Media Queries

Fluid grids only go so far in making a website adaptable to different devices. Since the usage of mobile devices is higher than it has ever been, the size difference in browsers is increasing as well. However, media queries take that challenge head on and provide web developers with viable solutions to make a website adaptable. Bearing in mind how most web browsers accommodate CSS3 media queries, it enables websites to collect data from individual visitors then it scales down according to their devices.

3.    Flexible Images

One of the top challenges for web developers in creating responsive website design is resizing of the images. That is why many developers employ max-width property to deal with this, as it proves great in scaling the images down or up, in accordance with a device.

Benefits Of Adaptive Web Design

With the important ingredients out of the way, let us discuss a few benefits of such responsive and catchy websites.

1.    Faster Mobile Development While Cost Effectiveness

Making a website that is responsive to multiple platforms is faster and easier compared to making them native to every platform. In current digital market, time is money and responsive web design costs a lot less than its counterpart does.

2.    Large Number Of Mobile Traffic

According to research, more than half the traffic to websites in current age is from mobile phone devices. A website designed to accommodate mobile devices can enable vast exposure, as well as better versatility.

3.    Faster Loading

Studies suggest that mobile phone users are the hardest to retain as they can quickly scratch off websites that take too much time to load. That is why responsive web designs prove to be a great solution as such websites take little time to load fully.

4.    Low Maintenance

One of the main concern of business website owners is the after-making maintenance of it. Platform responsive websites do not require a lot of maintenance as their back-end design enables ideal features on every platform.

5.    Higher ROI

Websites with intricate but responsive features proved great in generating greater number of ROI compared to websites that lacked it.

6.    Improve SEO

Responsive website design is a vital tool in search engine optimization. Because of solid backlinks and good performance in preventing bounce rates, it allows a website to rank higher in the google search rankings.


According to a logo design company, a website is the first outlet of your business in the online world. All of the above-mentioned specifics, whether they are benefits or key elements of a website, point toward one thing: importance of website is great in current digital market.