In the passing years, the eCommerce industry is growing at a never-imaged rate. We all love to do online shopping.
Here, we are not saying that the majority of people are shopping from their Smartphone. However, various eCommerce sites give special discounts to users who shop from their app. No one likes to go to market, purchase items and then return home with a bunch of bags. Instead, we love to shop items online at our preferred time & place.
Also, you don’t have to worry about when your order will be delivered. Meanwhile, you can carry on with your daily tasks while waiting for the delivery.
Hence, if you are running an eCommerce store online, then you must have understood how important it is to have a mobile app.
If you have made your mind to convert your eCommerce store into a Mobile App, then it’s awesome. But before you turn website to android app or iPhone app, keep in mind all the tips given below.
Tips to Convert Your eCommerce Store into a Mobile App
1. Interactive User-Interface
The user interface is the core of a mobile app. When designing the UI of the app ensure that it has supports different screen sizes and its efficiency. These are the two main factors based on which an app becomes interactive and responsive.
Ensure that app doesn’t get affected due to multiple screen sizes on various devices. If you are highly concerned about screen size, then manage the content properly on app or create in such a way that it is compatible with various screen sizes.
Moreover, your app interface should be designed in such a way that it doesn’t create any issue for user while placing an order. Various apps contain a lot of features, which makes it difficult for a user to place order. Hence, an intuitive design will enhance the user experience of the store.
2. Effective Sign-up & Checkout screen
Users don’t like multi-page sign-up or login option in an eCommerce app. Therefore you should provide a simple and quick login process.
Here, you can provide instant login with Google or Facebook along with OTP and Fingerprint authentication.
Also, your checkout screen should not be lengthy and it should not have multiple screen. Your app checkout screen should be effortless which forces a user to submit the order.
3. Better Visuals
All your products should be presented in a simple yet effective manner. As Imagery plays a vital role not only in the design but also in the decision-making process of a user. That’s why you should not compromise on that thing.
The image quality of all products should be high and they should have a notable ‘Add to Cart’ Button. When a customer clicks on add or cart, you have option to redirect them on the shopping cart screen or keep them on product page for browsing related products.
Product images should be optimized in such a way that they load easily even in average internet connection.
4. Thumb-Friendly Zone
Your app should be made for both right-handed and left-handed users. Integrating a thumb-friendly zone on the app screen should not affect any of the users. Rather, it should help to increase usability for both the kind of users.
Your mobile commerce app should include this feature in an effective way so that all the product purchase related tasks should be covered. This also helps to increase the conversation rate of the app.
5. Security
Internet security has become one of the most trending topics from the last few years due to various cases against the popular social media giants across the world.
There are different customer data protection rules such as the EU’s GDPR, which are needed to be fulfilled for an eCommerce store.
While developing a mobile commerce app, you will require a lot of details from your customers along with sensitive information such as credit/ debit card details. Hence, it is important to meet all the security measures.
For this, we suggest you to take help from a professional mobile developer. He/she will have enough experience to handle all the security measures of the app.
6. Navigation
One of the most essential things about the mobile commerce apps is the navigation. Users should be able to navigate from one point to another in just a few clicks.
Dedicate proper time in the structuring and the development of user’s navigation process. They should be able to find what they are looking for in just a few steps. If you are not able to achieve this, then your conversation rate will go down.
7. Appropriate Filters and Sorts
Product filters are essential in an eCommerce shopping app because they allow users to find the correct product from the wide range of products.
The app should have both the filter options broad and specific depending on the prize, size, brand, etc. However, sorting products is one of the best features which you should include to enhance the user experience.
For instance, if a user wants to sort products based on popularity such as newest, popular, or oldest. This also includes sorting products based on price such as low to high or high to low, etc.
8. Enhanced Menu Bar
The app should have a simple and sleek menu bar as this will have a great impact on the user’s buying decision. If all the products are categorized properly into the menu bar than user will be able to easily browse the entire product catalog.
9. Implement VR (Virtual Reality)
Virtual Reality is becoming popular in various fields since the last few years. If you want to remain one step ahead of competitors and want to add highly-advanced feature, then include Virtual Reality.
For instance, if you sell clothes online, then you can include a feature through which the person can check how clothes would look when he/she is looking at them. The same principle can be applied to an online shop selling sunglasses and much more.
10. Geofencing
This is basically a new technology which allows location-based marketing. In short, your mobile app will take the help of RFID, Bluetooth beacons, GPS and other things to track the location of the user and market products based on that.
This is a trendy and one of the most popular features which various eCommerce giants are integrating into their app.
Conclusion
So these were some of the most essential tips that you should consider while converting your eCommerce store into a mobile app.
The first question you may have is what is the cost of converting a website into a mobile app? When you turn website into app cost mainly depends on the number of features you want to integrate into the app.
The next question you may have is how to turn a website into an app? For this, you can take the help from a web & mobile app development company as they will be familiar with the latest technology and tools to develop an eCommerce mobile app.