When it comes to growing an online platform, the best way to build and connect with your audience is through content marketing.
There are many ways to do content marketing. With various online platforms to host your content, it might be a little bit daunting for you which one you should focus on to get the maximum effect and return on investment for your time, effort, and money.
Why website content triumphs over social media content
If you have a new business or if you have a new website and people do not know about you yet, content marketing is the best way to grow.
You might argue, why not social media marketing? Everybody is on social media nowadays! Yes, a lot of people use social media but with social media, your brand has to be already known to the people so they can search for your name, find you, and interact with your posts. If your business is not yet known to a lot of people, content marketing is the way.
With content marketing, all you need is for your content to come up in the search results. As long as you have a website and regularly post content from there, people can find your business if the content you put out is related to their search query.
This is much harder to do with social media. If you have lots of content put out on social media but you do not have many followers yet. Sure, you can pay for sponsored posts to boost up your social media content but if you want to grow organically (That is, without paying a dime), I suggest you invest more on writing blog posts, creating great content on your site, and making sure your website is optimized for the search engines. Once you do that, you will see more people following your social media pages and knowing about your business.
Visibility on the search engines is the first step, my friends, and you can easily do that with a website or a blog.
How long your website content survives
Website content on a blog survives longer than any other content put on other platforms. It is the best option when it comes to long-term content marketing. To give a comparison, here is how content put on blog fares from content put on other online platforms like social media, Youtube, email, or mobile apps:
E-mail: Up to 3 days since being opened
Social media: Depends how much your content is shared
Youtube: Until a 6 months to a year
Blog or Website: Up to two years
Having a blog or a website is like having a piece of online real estate. Your content will be searchable once you put it out there. Compared to other platforms, content on a website survives longer than others thanks to the power of Search Engine websites.
When you opt for social media where the search feature is not up to par with search engines, your content will be obscure unless people will share the content among their friends or on their profiles. This is why if you are looking for a more long-term investment, content marketing with a website is something you should consider first and foremost.
Content ideas for your blog
There are thousands of ideas for your blog posts. You can write about anything under the sun. The best way to go about this is to focus on a niche first. Your niche is very important because it will allow your blog to have a loyal audience that is focused on that specific niche.
If the niche is too big, not many people would be interested in going to your site often since the topics are too scattered and they will not know what your website is really about. In case you do not know what niche to focus on, here are some ideas:
- Beauty, Makeup, or Skincare
- Health and Well-being
- Digital Marketing
- Finance and Business
- Celebrity news
- Television and Movies
Once you decide on what specific niche to focus on, it will be much easier to think of blog topics. You can have content related on how-to’s, news and updates, tips, products, services, and many more!
Where to get a website
Starting a website is not as difficult as ten years ago. In fact, you can get a website created in minutes with online tools available on the web. My suggestion is for you to find a suitable and reliable website builder to your liking. There are many website builders out there for you to check out. However, my personal preference is the hPage.com professional website builder where you can easily create a free website even without any personal knowledge on coding or being a tech geek!
With an online tool such as the hPage.com professional website builder, the steps on website creation are as follows:
- Sign up on the hPage website builder.
- Once you have an account, tools will be available for you to make your site. You will be asked to choose a domain name (or a name for your website).
- Pick a template that is already premade. That way, you do not need to hire a website designer (which costs hundreds to thousands of dollars for custom-made site design).
- Add your content by creating and adding web pages using the website builder tools.
- Upload pictures and videos on the files database of the website builder.
Once you complete all of these steps, you will immediately have a working website in no time!