Social media is a great tool to power up your business. Social media when used well can drive hundreds of thousands of relevant visitors back to your site. You can convert this traffic and build your email list and sell your products.
An important factor that underscores social media promotion is the frequency with which you must post content on social media.
Start with this:
How often should you post on social media?
The right posting frequency
The frequency with which you post content on social media depends on one thing. Whether or not you have enough quality content to post.
Post on social media, if and only if, you have quality content. If you’re simply posting content to live up to what competitors do, there is no saying that the content will be successful. Quality content is the strongest reason to post content and will strike a chord with the people who are your followers.
Another thing to note is keep up a posting frequency that you can stick to.
If your postings are sporadic, people are quickly bound to lose interest in what you have to say. The situations warrant that if you’re posting on a Thursday every week, maintain the said schedule. Otherwise, you will lose followers and decrease the engagement you’re getting on the channel.
Studies show that every industry has a posting frequency. Refer to one of these guides to determine your own schedule. In addition, you can also experiment with different posting times at the start and see how they work for you.
Keep track of results
There’s no way of knowing how your social media content is performing or if your efforts are getting you on the track to success without measuring how far your posts are reaching. To determine the success of posts, you need to keep track of them on all social channels. Review your social metrics to understand how content performs and create more based on that successful recipe.
This includes data on engagement, number of likes, follows, shares and interactions achieved on each platform.
The best way to achieve this is by communicating with your team members and seeing how posts are performing.
Here are other metrics that matter:
Reach: The reach shows the number of people associated with your page who saw your posts
Impressions: The impressions shows the number of times the post from your page was seen and if it got clicks or not.
Just like pageviews for a site.
All these metrics and more hint at your social following and track your overall engagement to our site. These are some of the tactics you can use to create better content and get people to respond like and share our posts.
Use influencers to share your content
When you’re marketing your brand on social media, the key to getting ahead is establishing relationships with influencers. Who is an influencer?
An influencer can be a blogger with an established audience. He can be someone with a good social media following and so on.
If you have established relationships with some of the influencers, you can use the existing relationship to get your content shared.
What to do next?
Ask experts/influencers in your niche to promote your posts. In exchange you can give the rewards like discounts on products, a free sample or some money.
Influencers are familiar faces and roping them in gives credibility to your brand.
A bit of deviation here. Once you have established a relationship with an influencer it’s time to move things forward. They like and have shared your content with their followers. This means they trust you. Further the relationship by guest posting on their blog. Create in depth articles that can go on their blogs and that tie back to your brand.
These in depth articles can be cross promoted on your site and on theirs and this can get you social media followers and traffic.
Make customers feel engaged
To make people feel engaged— sharing relevant content or reposting their content is just one part of the story. You could do more to make them feel at home. According to a study from Planable the most engaging posts use emojis.
Give direct response to what they are posting
Respond to customer posts, comments and whenever they mention your brand.
There’s also so much you can do manually. That’s where tools can help automate.
HubSpot is a social media tool that lets you publish new content and monitor its performance on social channels.
Schedule content in advance and compare how your posts are performing compared to posts on other platforms.
You can do all this and more with HubSpot.
Sprout Social is another must-have social media management tool that lets you organize and create content for planned posting. With it, you can manage your campaign and get reviews on content reports.
So these are the few of the tips you can use to make your followers feel engaged on social media.
But before you get started with social media marketing there are a few tools that can help.