Digital marketing and technology are made for each other. However, what exactly is it about them that stands out?
Answering that question might seem simple. Because technology makes life easier? And because digital marketing is supposed to make promotion easier? While they might not be wrong, they do not answer the whole thing. That is only the surface level answer. That is why it is imperative to understand the core of digital marketing. What makes it work so well?
If you look at the core of digital marketing, you will find one common denominator. That is content. Content leads the way for digital marketing. However, where does tech fit in? How exactly does it help marketers and marketing in general? We are going to look at a few key types of content that are helped the most by technology. Including 6 tactics that have become a norm in recent times. So, without further ado, let us begin.
There is a variety of content that helps marketers convey their promotion. However, visual content stands out as the most profitable type. What exactly is it about it that makes it so good? The effectiveness lies in its one leading property. It visualizes the content that is otherwise difficult to understand. For instance, if you write a detailed blog with a 10 minute read time, then it might be difficult to comprehend.
Whereas a 2-minute video will convey the same message quickly. Guess which one the audience prefers? That is why it is important to use visual content. That is when technology steps in. It makes it easier for content creators to make videos, infographics, data charts etc.
Case studies make it easier for customers to be convinced about a product. Depending on the nature of the product or service, it could mean reviews and analysis of them. However, what stands out about case studies is the difference they made in the life of the one who bought the product. Or the one who availed the service. That is why case studies are a great convincing tool.
However, creating these case studies was not always as easy as it is today. Technology has played its part and simplified an otherwise complex process. Writers can interview the person or just gather all the data required without having to do much. It has become one of the leading examples of technology’s pair with marketing.
Email marketing is nothing new. However, recent times has seen a spike in its usage again. Why is that? Because platforms like Mail Chimp have made it easier for marketers to send hundreds and even thousands of emails at a time. Once again a case of technology improving the abilities of marketers. For cold leads and direct communication through newsletters etc., it has become a favourite among businesses.
If you go on social media networks, you will find a variety of influencers. Each one of them serving in their particular category and niche. That is how technology has connected them with marketers. Who makes the most of their image by having them promote a commodity or service. Giving it a sort of advanced rating before selling.
Podcasts & Streaming
Podcasts have been around for almost 17 years now. However, it has seen a huge spike in recent years because of its marketing abilities. Whereas streaming platforms such as Twitch have made marketing easier for influencers. These platforms are a prime example of marketers using technology to their utmost benefits. With some streamers and podcasters earning millions every month.
Cultivating The Loyalty Of Existing Customers
Wikipedia Writers for hire suggest that marketers and businesses have learned one thing, then it is the fact that technology should be used to improve the services for your customers. It allows marketers and businesses to cultivate their loyalty and yield great results. Through customer portals, newsletters and nurturing programs, technology allow marketers to make the most of it. Cultivating long-term loyalty of their customers.
The takeaway from this is that if you know how to use technology, then you can make your marketing venture a thousand times better. However, the truth is that in the current age, it is difficult to achieve without technology.