Automation – the magic word of every business. No matter what you do, it is certain that you would like to automate a lot of processes. That is why automation has become an important partner of your business. Automation even got its tools. And you shouldn’t miss it. Automation tools are your allies.
The reasons for automation are numerous, but let’s narrow them down to the 3 most important ones, which are the same for everyone regardless of the industry you’re in:
Automation tools can pre-empt your business by gathering useful data for you, which can help you determine further marketing goals, your target audience, what your target audience responds to, etc… Then automation tools can create thousands of videos for you, while you are dealing with something completely different, then to send emails, sort and store your material, connect your applications and databases, etc… All in all, they can be a kind of “your employees” that will save you a lot of time, especially with repetitive steps in everyday business.
If you already thought that it must cost you a lot, forget it. These tools are usually either free or require a certain monetary compensation, but even in these cases, there are numerous advantages, especially if you become a permanent user of one of the tools. In any case, the money you invest in it is small compared to the effect you get and it pays off in every sense, if you know exactly what you need and in which no-code tool you are investing and why.
Now you must be wondering “How am I going to use it when I’m not a programmer?” Well, you don’t need that knowledge. These tools are not made to be used by experts, on the contrary, anyone can use them in their marketing strategy, without the knowledge of programmers and IT experts. Most of these tools are very easy to use and can be mastered very quickly.
It’s perfectly valid to also think about what the barriers and drawbacks of automation might be, and probably one of the key things on your mind is personalization. Does automation then mean a thousand of the same messages and content and does that mean that you will always have to come up with generalized messages?
The answer is NO! These tools can help you in personalization, from data collection, through content creation to the marketing of the same content.
Let’s take a video as an example, with the help of automation tools you can create thousands of videos that will be the same, but certain segments (for example, the text or the name and surname of the client you are addressing) will change, precisely that will be pulled from your database, which can also be automated, and sending videos through a mailing list can also be automated.
For this example, we give you three must-have tools, and you have many more options:
Create a template, upload it to Plainly and link it to a data source to create thousands of unique videos. Very easy to use, Plainly means only template + data source. Graphics and data can be changed and adapted to the person watching the video, which is ideal for a personalized relationship with your customers. Five elements you can change: Text elements, image elements, audio elements, video elements, and color.
Storing materials is something that is of great importance, but it also takes a lot of time. And there is sorting and determining who has access, who needs what material, etc… All of that will take a lot of time, first of all for creating storage that suits your needs, and later for its use. There is no need for you to create piles of tables and folders, sort material, and enable access and similar activities. That’s why Airtable is here! Airtable allows you to store your material, i.e. create a database of the most diverse data, in the form of a table or folder, and what is even more useful, you can share that database with everyone you need to have access to that database, thus making your work easier and faster, without piles of tables and materials on a hundred different pages.
Mailing lists and contacts are the main treasure of any business. Take care of them in the best possible way. The Mailchimp platform allows you to create a mailing list, as you wish, then simply send emails with one click, personalized messages that will directly address customers by name and surname, without you sitting and typing each name, then implementing video and photo materials, graphics, visuals, etc. This helps you not only for new, but also to maintain good relations with old clients.